Start with your most important visitor journeys: the home page, service pages, and enquiry or checkout flow. Measure before changing anything so you can compare results.
Right-size your images
Use dimensions suited to the display area and compress images appropriately. Large source files can add unnecessary download time, especially on mobile connections.
Review caching carefully
Caching can reduce repeated server work. Dynamic pages, shopping carts, and logged-in experiences need appropriate exclusions. Test the complete visitor journey after changing settings.
Remove unnecessary weight
Review unused plugins, scripts, and embeds. Remove only what you understand, and keep a backup before making changes. Focus on measured improvements that preserve functionality.